Charm of Winalite Elites : Murata Tatsuyoshi

Murata Tatsuyoshi 

" Change the World and Create the Future "


Murata Tatsuyoshi, born in Osaka, Japan in 1961, was once introduced in the book named I WANT TO LIVE IN A WORLD WITHOUT HUNGER, For Volunteers Who Live to Achieve this Dream.

After graduating from the Osaka University of Commerce, he successively engaged in the sales of automobiles and office equipments, and his sales performances always ranked No. 1 in his company. Since 1993 he started to engage in Direct Sales and developed markets by his own means, and within one year, he was conferred the world’s highest title-- “Millionaire Celebrity.”

In 2002, he achieved a sales performance of US$ 5 million (JPY 800 million), snatching the title “Universal Leader” for the eighth straight year. To achieve his ultimate goal, he joined WINALITE INTERNATIONAL in 2009 and embarked on a new life’s journey.

Win Success by My Own Way

“The Earth will never stop rotating because of my death, but it may incur change owing to my life.” Greatly ambitious by heart, Murata Tatsuyoshi always put forward high requirements to himself in both traditional sales sectors and Direct Sales sectors, frequently reminding himself that he will not become a mediocre person but a great man in the eyes of history. He hopes that someone will admire him with the words: you really made a great choice!

After graduating from the Osaka University of Commerce, Murata Tatsuyoshi served Mazda Motor Corporation. By virtue of his extraordinary talents and unceasing hard work, his sales performance ranked No. 1 among his nationwide counterparts in Mazda Motor Corporation; later he worked for Meikoshokai Co., Ltd. and achieved the best performance in sales of MS shredders, distribution machines, and other business domains.

In 1993 Murata Tatsuyoshi started to move from his traditional sales sector into the Direct Sales industry. At the very beginning, he showed no interest in sales performance and he always persisted in developing markets by his own means. After one year’s worth of hard work, he was finally conferred the world highest title “Millionaire Celebrity.”

In 2002, he achieved a sales performance of US$ 5 million (JPY 800 million) in a US-invested DM company, additionally snatching the “Universal Leader” title for the eighth straight year.

Achieve a Balance Between Your Soul and Money While achieving immense success in his career, Murata Tatsuyoshi has deep feelings: only after achieving a balance between one’s soul and money can one live a successful life and change the world with his own power.

Several years ago, Murata Tatsuyoshi set forth a life goal -- contribute to the world and have mutual encouragement with numerous winners. However, during the course of achieving one’s life’s goals, most winners are bound to suffer ups and downs, hardships, pains, and shocks, and so did Murata Tatsuyoshi.

Many years ago, he once participated in an international donation project (supporting the world’s poorest countries) and made the following commitment to local children, to lead 1,000 partners whose income hit US$ 2 million and donations in charities reached US$ 100,000 to reassemble in December 2006.

However, against the backdrop that more and more people were dedicated to healthcare and the beauty industry in Japan and that the market competition became increasingly fierce, he failed to realize his commitment in the long run, which troubled him very much, and urged him to determine to leave the US-invested Direct Sales company.

In 2009, Murata Tatsuyoshi started with his new life career and he joined WINALITE INTERNATIONAL. “For me, the most important thing is that I become a useful person in the world. Mr. Vincent Chen’s care for women, his mission and responsibility to society, and vision of product development reassure me that WINALITE INTERNATIONAL is bound to create a legend of boundless markets and great honor. Trust me, my life goal will come true in WINALITE INTERNATIONAL!”

To Become a Farseeing Leader

An individual’s power is limited, but a team’s power is boundless. To change the world and create the future, we must depend on boundless team power. While being interviewed about team management, Murata Tatsuyoshi said, “An outstanding leader should have the ability of seeing the future. “Farseeing” is the most essential difference between the leader and non-leaders. Line managers only consider what they should do after their current project ends and those just one level up only consider the company development in a few years, but the high ranking manager must fix the company’s development orientation over the next ten years.”

Murata Tatsuyoshi said that a farsighted leader should have a calm and flexible mind and he should be able to make change despite whatever subjective or objective conditions he may face, in order to find the essence through appearance, and he should also consider long-term interests instead of only considering current interests. Correct decision arises from smart judgment, but smart judgment requires a scientific forecast. Leaders should forecast the future based upon development possibilities, continuities, and trends.

Only after depicting a spectacular and scientifically feasible career blueprint for the team members can all members unceasingly endeavor to create a better tomorrow. “You should define your own goal and know when your goal will come true, only then will your life shine”.

Of course, Murata Tatsuyoshi once suffered setbacks in his career but he has always kept faith: “Troubled by setbacks? No! I will grow by accumulating experience and continuously studying.”

Boldness is better than timidity, actions speak louder than words, accept challenges and never give up!

A persevering man will become the winner in the long run. Today, Murata Tatsuyoshi, with a winner’s posture, is challenging his way to the top in economy, health, family, cultivation, soul, and society.

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